Bhubaneswar: When Chief Minister Naveen Patnaik launched the Mission Shakti program way back in 2001, it brought a ray of hope in the life of a poor tribal woman Jayanti Ekka of Sundargarh District, who used to think that her roles just confined inside four walls and never dared to dream big. The Mission Shakti program changed her life completely. She is now an independent, empowered and successful woman entrepreneur. When Jayanti shared her wonderful entrepreneurial journey to the global business tycoons at the ongoing Make In Odisha Conclave, everybody was completely moved and got the real meaning of what we call ‘Women Empowerment’.
Jayanti started a self-help group (SHG) with just 10 woman members 17 years ago. It was very much challenging on her part to make the venture successful. She had to overcome the negative social pressures and gender biases operating against her group and to unshackle themselves through group identity and activity. She motivated her team members to break the barriers to change their lives and the lives of others. And she did it and moved forward. She was unstoppable and showed complete confidence. Success touched her feet.
Jayanti shared her experience during a session on women entrepreneurship at the Make in Odisha Conclave in the presence of Chief Minister Naveen Patnaik and a galaxy of business tycoons from across the country. Everybody was inspired by her story. Chief Minister listened her very attentively.
The Odisha Government had launched the Mission Shakti program with an aim to empower women financially by providing them sustainable livelihood opportunties. Promotion of women’s self-help groups (WSHGs) had been adopted as key strategy for achieving women’s empowerment and the government had started suppoting them. One such successful SHG under the Mission Shakti programm is ‘Kalayani’ that Jayanti started with her 10-member team. The SHG todays earns lakhs in a month.
The business leaders highly praised Jayanti for her successful entrepreneurial journey.